UNIME – App Design

MY ROLE

UX Design
UI Design

Four days design sprint project on mobile experience, one of the top players in the education industry in Australia. With 4 people, I developed a clickable demo to be tested and presented to the Marketing team.

SUMMARY

I lead UX design on UNIME Australian App.

PROBLEM STATEMENT

The problem I suspected was students find it difficult to find the right course for them.

Users recognise that most of websites are complex, can’t find the right information.

Don’t want to do all the subjects.

Lack of industrial/real life experiences.

HYPOTHESIS

I believed that by facilitating students to create their own course in a way that allow them to select subjects in the best way possible, will help students to study what they like and be confident to achieve their goals.

PROJECT GOALS

Giving everyone an opportunity to find the most suitable course for them.

Easy and fast procedure for everyone.

Let study in a convenient way and extend their studies as they wish.

Achieve the final goal.

USER RESEARCH

6 One-on-one Interviews

I planned interviews with questions to understand the problem in depth.
I used the “five whys” technique to gain insights on their needs.
I recorded the voice of all interviews taking notes.

2 Workshops

With University students that involved card sorting.
With the marketing team to brainstorm ideas, map user journeys and affinity mapping.

“Most websites are complex, can’t find right information.”

“Cannot find the exact subjects I like.”

“Lack of industrial/real life experiences.”

COMPARATIVE ANALYSIS

None of the websites are capable enough to create personalised courses.

Websites are untrustworthy of providing right information to students.

Unable to sort and filter courses, recommends to contact student counsellor or an education agent.

AFFINITY MAPPING

We wrote everything we found from our researches on post-it notes and start categorising accordingly.

CARD SORTING

We evaluated the information architecture for the App. In a card sorting session, participants organised topics into categories that make sense to them and they also helped us label into these groups.

PERSONAS

Based on our user researches key personas were created with demographics, behaviours, stories, scenarios, goals and needs.

INFORMATION ARCHITECTURE

Onboarding screens were identified as important to give information about key features of first task.

USER FLOWS

PAPER PROTOTYPE & USABILITY TESTING